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Vegansteve
Mar 17th, 2010, 03:02 PM
Hey guys. My job recently started a marketing campaign for Aquafina and I was looking through the info materials and what I found alarmed me.

Smart Water’s 20oz bottle weighs 48% more than Aquafina’s 20oz bottle

Half again the ammount of plastic used? This seems incredibly extraneous for such a seemingly enlightened brand. What do you guys think?

Mr Flibble
Mar 17th, 2010, 03:39 PM
I think you might have missed the purpose of marketing :p

missbettie
Mar 17th, 2010, 06:54 PM
oh jeeze.

whalespace
Mar 18th, 2010, 12:28 PM
A few years back, 'the' Yorkshire Water 'authority' won "best water in the U.K.", and issued labels bearing their information for people to stick on bottles of tap water :thumbsup:.

Vegansteve
Mar 23rd, 2010, 08:49 PM
I think you might have missed the purpose of marketing :p

I see what you mean lol.

I think i was just surprised to find out all these facts about Smart Water, especially considering what a forward-thinking company Glaceau seems to be. I have been, in the past an avid smart water drinker.

Just to think that a years supply of Smart Water amounts to several hundred extra tons of plastic in the environment, is surprising from an eco-friendly standpoint.

Screwdriver
Mar 24th, 2010, 04:05 AM
Which is why I haven't bought bottled water in two years. I bought a few Kleen Kanteens and a distiller.

Screw plastic.....:eek:

Sgable84
Dec 20th, 2010, 05:44 PM
Which is why I haven't bought bottled water in two years. I bought a few Kleen Kanteens and a distiller.

Screw plastic.....:eek:

Yes I went out and bought a BPA free durable water bottle that I use ALL THE TIME. I remember, before I got this thing, I would buy bottle water every week and keep refilling it for that week and then once the week was over, I would recycle it. Long story short, I love my new water bottle, and it has saved me so much money!

Sgable84
Dec 20th, 2010, 05:49 PM
And if you haven't seen the Britta commercials for their products, it pretty much says while looking at a water bottle "45 mins for a workout/drive/whatever, but forever in a landfill" I would say that a little of that is false, there are some people who buy water bottles and then throw them away (not recycled) but some people do recycle them and they become new bottles, or bags, or whatever.

STILL... I truly think its better to buy a durable metal/or heavy BPA free plastic bottle, where you wouldn't even have to wonder if you are going to remember to recycle it or not.