View Full Version : Offensive Warburtons ad

May 2nd, 2005, 11:42 PM
HI all

do you think the new warburtons ads is offensive to vegans?

if you wish to complain



Poison Ivy
May 3rd, 2005, 07:57 AM
Could you elaborate a bit about the advert please, give us a bit of an outline of the general gist of it :) so that we might know whether we've seen it or not - Ta!! :)

May 3rd, 2005, 12:45 PM
I have only scene one about crumpets nothing I can recall being offensive in it I might be wrong though as I listen to adds with half an ear as most of them are dribble.

May 3rd, 2005, 12:57 PM
Is it the one where the guy picks up the slice of white bread and says "That'd make a lovely bacon sandwich", and the little girl snatches her pig teddy away and looks cross? That's the only one I can think off! Not sure I find it offensive though... lots of people eat bacon, and I think (annoying it may be), they won't sell quite so many loafs if he'd said "That'd make a lovely scrambled tofu sandwich".

If that is the you're talking about, I mean. If not... well then, just ignore me!

May 3rd, 2005, 04:26 PM

well Ive only seen it twice

but Im sure at the start the "veggie type" woman is recycling with bins labeled for cans, bottles - as to say OTT

She is wearing a really hippy old jumper

& the whole ad is really taking the mick of us being ott and saying that eating this loaf is as good as eating proper food.

But I really feel its poking fun at ppl who are veggie or looking after the planet.

Maybe Ive got it wrong but a veggie friend of mine also took it that way


May 3rd, 2005, 04:41 PM
I was only half watching the first time, I didn't notice the family were meant to be veggie or anything - I'll pay more attention if I see it again.

I did see the girl and the cuddly pig, but it didn't bother me as I thought maybe it would make a few folk think about the whole animals = meat thing.

May 3rd, 2005, 05:35 PM
So they're implying that she's a vegetarian by showing her recycling? I thought that if anything, it shows that she is environmentally aware, and perhaps therefore a responsible person who eats well. Hence the family thinking they'll get into trouble for eating white bread. I didn't see anything to imply vegetarianism whatsoever.

Also, if they're making out that it's "OTT" to recycle, I think that would be extremely irresponsible and I sincerely doubt that any big company would take that risk.

I just thought it was another crap advert. Didn't offend me in the least.

May 3rd, 2005, 11:22 PM
At the end of the ad, they display the loaf next to a pile of vegetarian cookbooks. The ad stereotypes, but I didn't find it offensive.

Now, an ad I love is the Peperami "It's a bit of an animal"! Such an own goal!

May 8th, 2005, 01:44 PM
Another take on it - is the naughty father, after proposing the consumption of a pig slice sandwich (triggered by the sight of the unhealthy white bread) is banished to the shed (expelled!). While the symbollic pig is comforted by the child. ;)

Perhaps this is a subliminal, go vegetarian, message to kids! :)