Mr. John Robbins is the bestselling author of "Diet for a New America" and his new book "Healthy at 100." John Robbins is the only son of the founder of the largest ice cream chain in the world, Baskin Robbins. Instead of inheriting the overwhelming wealth and privilege of this ice-cream empire, Mr. Robbins chose to disavow his inheritance and become a vegan activist. We are honored to share with you his inspiring example of healthy living.
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