Paid Market research for West London vegans for Alpro
Hello every one, I have received this email from Focus Force, they are looking for vegans and dairy intolerant people for paid market research. Here is a cut and paste copy of the email, I hope it formats OK. If you are interested you need to fill in this form and send it to the email address given.
FOCUSFORCE
MARKET RESEARCH FOCUS GROUPS
You are receiving this email because you opted in at our website www.focusforce.com or www.focusforce.net to become part of the Focus Force panel of respondents
PROJECT ACCOMPANIED SHOPS
AGE GROUP 18-44
PLACES STILL AVAILABLE
These are 2 HOUR INTERVIEWS about food
All must live in WEST LONDON
The interview will begin in your own home and then you will be taken to 2 local supermarkets to give your opinion
IF YOU HAVE ALREADY APPLIED YOU DO NOT NEED TO DO SO AGAIN
We are particularly looking for the males who are Vegan and/or lactose intolerant aged 25-44
*
DATES AND TIMES AVAILABLE:
TUESDAY 29TH OCTOBER (depths 1,2, 3) and WEDNESDAY 30TH OCTOBER (depths 4,5,6)
TIMES AVAILABLE ON EACH DAY: 10.00AM-12.00PM, 1.00PM-3.00PM, 4.00PM-6.00PM
INCENTIVE including pre task £55
Depths 1 & 2 Lactose intolerant/allergic males (aged 25-44) and females ( aged 25-35)
Depth 3 Vegan Male (aged 25-44) or Female( aged 25-35)
Depths 4, 5 or 6 General interest in Lifestyle females aged 18-44
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Pre-task
1. Prepare a collage to contrast feelings about dairy and dairy alternatives using images, words and photographs
2. Take a photo of your fridge to show their range of consumption
**
If you are unable to fill in our grids below please put your answers in the first column next to the written text
If you would like to register your interest in this project please refer to PROJECT ACCOMPANIED SHOPS in your email subject box and email us at projects@focusforce.com with all of the following information:
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1a.Your full name, age, contact no
*
1b. Which depth listed above are you applying for?
1. *
2. What is your working status/occupation?
2. *
3. Which of the following products have you bought and used in the past month?
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Used in the last month |
| Cow's milk |
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| Other animal milk (e.g. goat) |
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| Plant based "milk" (e.g. soya or almond) |
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| Yoghurt made from cow's milk |
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| Plant based yoghurt (e.g. soya) |
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| Single pot desserts made from milk products |
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| Dairy free single pot desserts |
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| Cheese made from cow's milk |
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| Cheese made from other milk |
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| Dairy free cheese |
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| None of these |
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4. How often do you buy each of the following products for your own use?
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Once a month or more often |
Once a month or less |
Never Buy |
| Cow's milk |
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| Other animal milk (e.g. goat) |
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| Plant based "milk" (e.g. soya or almond) |
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| Yoghurt made from cow's milk |
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| Plant based yoghurt (e.g. soya) |
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| Single pot desserts made from milk products |
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| Dairy free single pot desserts |
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| Cheese made from cow's milk |
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| Cheese made from other milk |
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| Dairy free cheese |
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5. IF YOU BUY LACTOSE INTOLERANT DIARY PRODUCTS why is this?
| A doctor has told me I am allergic to dairy products |
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| I try to avoid dairy products even though I haven't had specific medical advice to do this |
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| I avoid dairy products for moral or religious reasons (e.g. I am a vegan) |
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| There is no particular reason other than I choose them as part of my lifestyle |
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6. Would you be willing to buy and consume new dairy products (for example plant
based alternatives such as Soya?)
6. *
7. When buying products from the chiller in a supermarket which of the following brands would you say that you A. buy on a regular basis (at least once per month)?
B. Which brand do you buy most often (only ask for brands selected at a)
C. And are there any that you would never consider buying?
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Buy regularly (a) |
Buy Most Often (b) |
Never Consider buying (c) |
| Danone |
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| Muller |
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| Ski |
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| Shape |
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| Alpro |
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| Lactofree |
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| Tesco Free From |
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| Sainsbury's Love Soya |
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| ASDA Soya Milk |
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| Asda Free From |
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| Koko Dairy Free |
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| Delamere Soya |
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| Vivesoy |
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8. Which of the following best describes how you feel about Alpro as a brand?
| I like Alpro as a brand and am happy to buy Alpro products |
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| I have no strong feelings either way about Alpro as a brand |
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| I buy Alpro as there are few alternatives but I think they could improve their products quite a lot |
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9. At which of the following supermarkets do you
A. do your main grocery shop most often?
B. At which of the following supermarkets do you buy milk most often?
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| Tesco |
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| Asda |
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| Sainsbury's |
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| Morrisons |
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| Waitrose |
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| Coop |
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| Iceland |
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| Discounters (e.g.Aldi, Lidl) |
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| Other supermarket (please specify_____________) |
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10. Exactly where do you live in WEST LONDON? Location and postcode please?
*
11. How far away by car is your nearest Supermarket and please describe which one this is?
*
12. How far away will be a second supermarket by car?
*
13. Which times are you available to participate e.g. 10.00am, 1.00pm or 4.00pm
PLEASE DO NOT HESITATE TO SEND THIS EMAIL TO ANYONE YOU KNOW WHO MAY BE RIGHT FOR THIS RESEARCH
Please note we will only phone you if we can offer you a place on this project. If we do not call then unfortunately this would mean that you either did not fully fit the criteria our client was looking for, the places have all been filled or you may have attended a research too recently. If so please accept our apologies and we do look forward to hearing from you in the future when another research interests you
Focus Force
projects@focusforce.com | www.focusforce.com
Re: Paid Market research for West London vegans for Alpro
Wow, it's a shame I missed this. I'm a 25 year old male vegan who lives In West London. It's not often that you see calls for research that you meet all the specification for!
Please share if they ask again. Thanks!
