This may be old news to some of you, but I only recently saw this advertised at the cinema - it seems to be only advertised before teen rated movies - 12 and 12A in the UK.
The website is here:
http://www.naturallybeautiful.co.uk
and this is a link to the Milk Development Council's press release
http://www.mdc.org.uk/mdc-main/press...ifullaunch.htm
I have only just given up milk and have read a lot recently about how milk isn't good for people (not to mention the cows), and the advert at the cinema made me feel really ill. It was like watching people showering in blood and guts or something.
Anyhow I think that the website and campaign are disgusting and misleading. The press release even goes as far as saying that if you get young girls on milk then they will give the message to their kids to drink milk.
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