Organic box schemes are all about small businesses delivering fresh local organic produce, and cutting out the supermarket big boys in the process. That's why people choose organic box schemes. However, Tesco's and Sainsbury's are seeking to capture a bigger slice of the country's £1.6bn organic food market, which is growing at 30 per cent a year, by launching their own versions of real box schemes. Sainsbury's will trial its scheme to around 500,000 customers in the East Midlands and East Anglia from the end of August, while Tesco will test its vegetable boxes in south London from early September.
Sandra Bell, real food campaigner at Friends of the Earth, said: "It will be a threat to the smaller, very genuinely local businesses that are running successful box schemes because Sainsbury's and Tesco will be able to undercut them, which could put local farmers out of business."
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