I think I read somewhere, a while back, that Alpro products were developed for sale in high street shops, supermarkets etc; and Provamel was the brand for wholefood and health food shops.
I asked them about that a while ago, here is their response:
"We made the decision to introduce the Organic Provamel range of products into health food stores in response to the demand by both customer and health food retailers for a product exclusively to the health food market and not available to supermarkets.The introduction of this range of products was to relieve the price competition that health food stores have had to face against their local supermarkets. Provamel is a totally organic range of soya drinks, desserts and yoghurts, which meets their customers’ needs. This will help revive the health food market, which has suffered against supermarket competition for such a long time.
Due to EU legislation we are unable to include a non-organic ingredient into an organic product, such as calcium used in the Alpro non-organic products.
Our Alpro products with added calcium including the dessert range are still available in all major supermarkets such as Tesco, Sainsbury, Co-op, and Waitrose stores."
Alpro have yet more new products! A unsweetened almond milk (currently stocked in Morrisons) & coffees: http://www.alpro.com/uk/coffee
I think they may be making ready made coffee's!
I'm thinking ready made like this: http://www.tesco.com/groceries/Produ.../?id=253978518
I will fire off an email and see what they are upto
I got an email back. They are not making coffee, just trying to raise awareness of using soya milk in it
I don't use soya milk, just sometimes for a bechamel... But I realised that Alpro yogurt use GM crops, what about the milk?
Sorry if you've already talked about this
They don't use GM according to their website
http://www.alpro.com/uk/faq
I have to check that. I remember to have read in their ingredients about GM, I think it was maize starch, but I'm not sure.
Modified maize starch is not genetically modified. Modified just means it's been processed in a particular way.
Thank you very much, is good to know. Don't know if it was for ignorance or for my English!
The new owners of Alpro have certainly caused a stir, what with their connection to the dairy industry in America. However, I think it's a positive thing. These people are sharp business people. They have the business savvy and the financial clout to get soya milk (and almond milk) in every food store the length and breadth of America, the UK and presumably other Western countries as well.
No, they aren't the preferred owners, but the more plant milk is available, the more people are going to try it and the more people try it, the more people are going to use it on a regular basis and the more people who use plant milk the less people are going to use cow's milk. So it serves a purpose.
Yesterday I found Alpro almond milk and oat milk here in Spain . The regular plain, vanilla and chocolate soya milk are available here too. I would love if I could get the Alpro vanilla soya desserts here, they're so delicious!
Houmous atá ann!
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