I wish I could say that is my experience but I still have to be vigilant in health food shops.
Once I was nearly sold an item that contained gelatine and another time I was told that Lavera lipsticks were vegan. Luckily I didn't buy the lipsticks as I thought I'd come home and check first. It turns out only one of them is vegan and it's not even a very nice colour!
I tend to trust no one but myself when buying anything!