Kraft to remove 'all natural' label

[Tikkin]

This isn't really 'vegan' news but I thought it'd be interesting to read.

From: http://www.fdin.co.uk/news/index.php...28717#18028717

Kraft to remove 'all natural' label

Corn syrup will no longer be classified as a natural ingredient in the in drinks manufacturing industry, following legal proceedings taken against Kraft.

Kraft food company is being sued for deceptively marketing their Capri Sun drinks as "all natural", despite their low fruit content.

The US Centre for Science in the Public Interest (CSPI) explained that although high fructose corn syrup is no more harmful than any other type of sugar, it is essentially a man-made ingredient.

Manufacturing corn syrup involves extracting the starch from corn, converting it to glucose by using acids or enzymes and then converting this product into fructose by enzymes.

CSPI believes that since the bonds in the corn are broken and rearranged, the product is no longer natural and must not be labelled as such.

"Though Capri Sun claims to be 'All Natural', its main flavouring would more accurately be called Fresh from the Factory," said CSPI executive director Michael Jacobson.

Marc Firestone, the executive vice president for corporate and legal affairs at Kraft, said that Capri Sun's new packaging will display the alternative claim "no artificial colours, flavours or preservatives".

[aubergine]

That's good news. Hopefully similar suits will follow.

[Tikkin]

What bugs me is how so many supermarkets call dairy products 'natural'. What is natural about drinking milk from another animal and abusing it to get that milk is beyond me