Thank you for your inquiry. L'Oreal signed PETA's Statement of Assurance in 1993, declaring an end to all animal tests. Rumors later led us to question whether L'Oreal had truly renounced animal tests on ingredients. As L'Oreal would not clarify this issue for us, we put a notation on our published lists of companies that do not test on animals. Up until the fall of 2000, no documentation had come to light that indicated that L'Oreal was conducting animal tests, so the company remained on our "don't test" list (with a notation so readers would be fully informed and could make their own decisions).
In November 2000 we were provided with evidence that L'Oreal has requested animal-test data on at least one ingredient from an ingredient supplier, as well as other L'Oreal statements in which it confirms only that it does not test finished products on animals, with no mention of ingredient testing.
It also came to our attention that an animal rights group in England, Naturewatch, had started a L'Oreal campaign because of the possible testing of ingredients on animals. After twice faxing the company regarding these documents, we received no response. While we have no definitive evidence that L'Oreal is indeed testing ingredients, its silence coupled with the information we have lead us to believe that
L'Oreal is probably not cruelty-free. We therefore decided to remove L'Oreal and all of its companies (Garnier, Lancome, Matrix Essentials, Maybelline, Ralph Lauren Fragrances and Redken) from our cruelty-free lists.
L'Oreal has been moved the "Do Test" list. I hope this information is helpful. Thank you for caring and all that you do for the animals.
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