I consider it strange to say "personal reasons", that sounds more like "I dont know why I am vegan, so please lets drop this vegan talk now" and although you know this is not the case, the meat eater who asked you will judge you this way as they want to judge you for it (most cases).
Plus, I do not understand why you would not want to take that chance to speak out against animal cruelty (if this is why you do it) when you have been given the oppertunity too. Your response might open the persons eyes if they are open-minded enough to allow themselves to be enlightened.
I usually reply with when asked with why I am vegan: "I do not believe in killing animals for food when I do not have to." or something along the lines.
And I cannot count the times which some non-vegan has offered me meat or usually other products with animal ingredients in it like cheese or dips etc, and they either remember that I am vegan or they learn from me that the food or product has animal ingredients, and they say "Oh, thats right, you CANT eat/use this, can you?" which I usually reply: "I CAN, but choose not too."
One of my friends who recently turned vegan uses that one now due to hearing me say it all them times, and it makes me giggle hearing him say it.
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