I am just posting this thread as i'm really annoyed that Alpro are only going to stock the supermarkets with all their products containing the added calcium & vitamins, they will now only supply the health shops with a re-branded Provamel range that is all organic but with no calcium...
Here is a response to my enquiry;
Dear Miss Mattick,
Thank you for your enquiry regarding our recent Provamel Launch.
We introduced the Provamel range to health food stores as there was a demand for an organic range. This was also to help the health food stores who have had to compete with the larger supermarkets. They now have their own organic range which is exclusive to them and that meets their consumers preference; we will be working with them on promotions and other activities to assist them further. Supermarket retailers will not be able to stock the Provamel range (apart from the two Provamel Rice milks).
The majority of the Alpro range of milks, desserts, yogurts and custards contain added calcium and vitamins; which are to the equivalent of dairy products, as the calcium used is not passed as organic by the soil association current EU legislation prevents labelling these products as organic.
If you have any further questions please call our free help line on 0800 0188 180 or visit www.alprosoya.co.uk for more recipe ideas.
Kindest regards
Kimberley Scholes
Alpro Customer Services
I'm really appalled by this as I am a consumer and it is not my preferance to only be able to buy the fortified products from a supermarket, I cannot buy the organic products from the health shop simply because of the non calcium issue, meaning they will lose out. So how can they say that health stores are not having to compete against supermarkets?
This to me is proof that supermarkets have far too much power and this is another step towards indepentant retailers going out of business.
I feel very strongly about supporting local businesses who have always stocked vegan products only for the chains to make the rules and steal the business from them.
Please send alpro an email if you are also dissapointed with this.
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