xrodolfox
If a close animal friend of mine died by the hands of another, I wouldn't want someone to use my sadness, or the shocking death to tie that death to that of anyone else. Not to children in Africa, or the animal murder industry, or to anything else.
That's how human suffering works. To compare a very specific suffering to another suffering minimized the unique sadness that the first group feels.
Imagine that your most loved one dies. Then instead of saying, "I'm sorry for you loss", or "You really loved _____", people said, "Oh, I lost my friend last week too." or "That's just like the children in Africa", or "Yeah, they kill people/animals like that every week in China/Texas".
It minimizes the suffering. Sadness isn't about logic. It's about feelings. And Peta is clearly not taking into account human FEELINGS. Thus, it comes off as calculating and opportunistic.
Now, if a LEGITIMATE person involved in the suffering, with compassion and understanding and some serious tact addresses the subject, then that same comparison can be made well.
However, Peta didn't do that.
Thus, it all depends on WHO makes the comparison, WHEN the comparison is made, and HOW that comparison is made.
I see how this beheading is like animal suffering. I also see how the holocaust is like factory farms. But that doesn't make it any less easy to make that comparison without actively causing uneeded harm to the people who felt that suffering. This has nothing to do with what the "majority" think. It's about compassion towards human animals.
This ad does NOTHING but give Peta publicity while NOT changing any minds, all at the expense of a saddened community. On another board I'm on, a vegan that lives in Manitoba mentioned how horrible that Peta ad was in the community. Unless Peta is less intelligent than I know them to be, this ad is about "any publicity is good publicity" rather than actually helping liberate animals from suffering.
Again: Shame on Peta.
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