It looks to me as though a lot of people are missing the point entirely. At no point have PETA played down what happened to this guy.
How is it cheapening his death? I don't think it is cheapening his death at all. I think the very opposite, in fact. PETA are acknowledging that what happened to this man was truly horrific. And they are making the point that equally horrific things are going on all the time, and that we should be aware of them.
I see this as being a very responsible thing for PETA to do.
Cashing in? How?
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