Alot of the public dismiss AR/vegan campaigns anyway. At least she's out there doing something. I think she's genuine. At least when the issues get mentioned again at a later date by other authorities or whatever, people will have heard about the issues and have a vague connection with them.
Who else could Viva! use for vegan campaigns? I love Benjamin Zephaniah et al but they just don't make as many front pages
Oh, and Paul McCartney is not vegan as far as i'm aware. I read a Radio Times interview with him a while back where he was eating some fresh cream cake or cream slice or some stuff. Ick.
You think he'd be vegan by now, really. What a shame.