How aware of this are people?
I certainly was completely unaware of it until the new campaign Lush are running.
It's basically a new legislation meaning every ingredient used in cosmetics will have to be tested on animals. Even things used for years that are obviously completely safe, like Lavender essential oil.
Here is the page about it on the Lush website that explains it alot better.
http://www.lush.co.uk/reachout
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