Using my limited Photoshop skills I altered their controversial ad to try to make it more PC [not that I'm agreeing the original ad was necessarily offensive but obviously tons of people took it that way]:
The cartoon character is now:
A) the sex we are allowed to arbitrarily portray without the possibility of being deemed "sexist" or "attacking/objectifying women", yet the real message of the ad, "Americans can be saved from the health consequences of obesity by turning veg*n" still comes through loud and clear.
B) a neutral skin color that could pass as a light complexion person of color or a tan white person (or just about anyone really, Mediterranean, middle eastern, pacific islander, etc)
C) vegan (just for fun )
D) proud to be the size he is (note his tattoo) and clearly PeTA is suggesting that the reason to lose weight is for health. Reading anything else into the ad would be projection.
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