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Thread: Muller's 'Thank You Cows' campaign

  1. #1

    Default Muller's 'Thank You Cows' campaign

    http://www.mullerdairy.co.uk/thankyou-cows

    http://www.facebook.com/thankyoucows

    "Welcome….to thank you cows! This is where we take the time out to thank the cows for making Müller Corner yogurts so cream-a-liciously tasty. Oh thank you Mary, and thank you cows."

    "Mission: To say 'Thank you cows' for all their natural dairy goodness by making cows dreams come true."


    If they really wanted to say thank you cows, perhaps they'd stop using dairy products in their revolting desserts.

  2. #2
    baffled harpy's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    Sigh. It's tempting to write and complain but I don't really know where to begin. Maybe we could shop to them to the ASA about misrepresenting how their cows are treated, or something...I would have to watch the advert first though!

  3. #3

    Default Re: Muller's 'Thank You Cows' compaign

    Arrrghhhh, this advert has been driving me nuts! I hate it. I have just posted on the facebook page. I now await a barrage of abuse, or my post being removed
    ~WE MUST NOT REFUSE WITH OUR EYES WHAT THEY MUST ENDURE WITH THEIR BODIES.~

  4. #4
    CATWOMAN sandra's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    I saw this advert for the first time yesterday..............it's sick!
    Playing that song..........Reo speedwagon 'I can't fight this feeling anymore' while a cow runs along a beach in slow motion is practically pornographic!

    Apparently, the cow wants to be a horse and while she runs along the beach a stupid woman sits eating a yoghurt.................it's beyond belief!

    GOD..................I'M ANGRY!
    I like Sandra, she keeps making me giggle. Daft little lady - Frosty

  5. #5

    Default Re: Muller's 'Thank You Cows' compaign

    This and the anchor advert makes me really annoyed, I actually change channel when it comes one now.

  6. #6
    BlackCats
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    Default Re: Muller's 'Thank You Cows' compaign

    Quote sandra View Post
    I saw this advert for the first time yesterday..............it's sick!
    Playing that song..........Reo speedwagon 'I can't fight this feeling anymore' while a cow runs along a beach in slow motion
    Luckily for my blood pressure, I haven't seen this advert but I love that song!

  7. #7

    Default Re: Muller's 'Thank You Cows' compaign

    And they say vegans are crazy people who don't have a 'realistic' view of the world as they launch into their standard attack lines like "it's natural" or "they'd be no cows if we didn't drink milk" etc etc ad nasuem ad infinitum.

    Ahhhh, now I remember why I don't watch television, it was the feeling of wanting to throw things at the screen and the increased risk of heart attack that put me off.

  8. #8
    CATWOMAN sandra's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    Yes, THEY are the strange ones!
    The stupid voice-over is really galling too..........that silly man saying, 'Thank you cows, thank you'.

    I worry that the cow was stressed being made to run along a beach.
    I like Sandra, she keeps making me giggle. Daft little lady - Frosty

  9. #9

    Default Re: Muller's 'Thank You Cows' compaign

    There are a few vegans on the 'thank you cows' facebook page now! If anybody else with a facebook account could add anything sensible in an intelligent and calm manner that would be fab The more info and facts we throw at these people, the more chance we have of getting through to some of them, well thats what i hope xx

    http://www.facebook.com/thankyoucows
    ~WE MUST NOT REFUSE WITH OUR EYES WHAT THEY MUST ENDURE WITH THEIR BODIES.~

  10. #10
    megrainbows's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    I posted some links on the facebook page to some footage Muller might want to put on their adverts to show what the cows really live through
    "Life is life – whether in a cat, or dog or man. The idea of difference is a human conception for man’s own advantage."

  11. #11

    Default Re: Muller's 'Thank You Cows' compaign

    oo that was you megrainbows I have just watched them, excellent, thank you xx
    I think the more people post links and info, the less those still in the dark, or those choosing to ignore the horrors of dairy farming, can ignore the truth!
    ~WE MUST NOT REFUSE WITH OUR EYES WHAT THEY MUST ENDURE WITH THEIR BODIES.~

  12. #12

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    Default Re: Muller's 'Thank You Cows' compaign

    I've just posted a couple of comments under my wife's account.....she's not even vegan
    From Sutton, Surrey, (or Greater London when they want to fleece me for the Olympics)

  13. #13
    CATWOMAN sandra's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    I can't seem to post on it................I must be doing something wrong.

    The comments from the non vegans are really irritating, on a less serious point.........they couldn't even get the name of the song or the band right!
    I like Sandra, she keeps making me giggle. Daft little lady - Frosty

  14. #14
    Johnstuff's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    ^ I couldn't seem to figure out how to post on there either Sandra.

    Do you have to 'like' it before you can post? I can't say that I like it!

  15. #15
    cobweb
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    Default Re: Muller's 'Thank You Cows' compaign

    it is HORRIBLE!

  16. #16
    baffled harpy's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    Was just looking at Advertising Standards Authority site and you can complain on these grounds:

    * Misleading, inappropriate or offensive advertisements
    * difficulty getting goods or a refund for items bought by mail order or through television shopping channels
    * promotions that are unfairly run or special offers that have left you disappointed
    * unwanted mail from companies sent either by post, e-mail, text message or fax
    data capture and protection of privacy

    It certainly strikes me as inappropriate and offensive - am wondering whether to say misleading; as the factual content is 0 can it mislead? Anyway, I think I'll make a complaint of some kind.

    http://www.asa.org.uk/Complaints-and...-complain.aspx

  17. #17
    CATWOMAN sandra's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    Quote Johnstuff View Post
    ^ I couldn't seem to figure out how to post on there either Sandra.

    Do you have to 'like' it before you can post? I can't say that I like it!

    That's what I was thinking!

    Harpy, I think it's a good idea to complain.............it is offensive.
    I like Sandra, she keeps making me giggle. Daft little lady - Frosty

  18. #18

    Default Re: Muller's 'Thank You Cows' compaign

    Unfortunately you do have to 'like' the page before you can add anything. I do think it is worth doing so though, the more vegans the merrier i say! xx
    Harpy, i am definitely going to complain, it is so misleading, and i find it very offensive, and, well, pretty disgusting tbh

    xx
    ~WE MUST NOT REFUSE WITH OUR EYES WHAT THEY MUST ENDURE WITH THEIR BODIES.~

  19. #19
    我看得懂 mariana's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    Argh, yes, this ad is really annoying! I've mostly managed to escape it because I don't have a TV, but I saw it at the cinema the other day. It made me really angry! (Also the whole 'this cow wants to be a horse' thing is just strange. )

  20. #20

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    Default Muller 'Thank you cows' advert

    I'm going to complain to the Advertising Standards Authority about Muller's misleading advertising campaign in which it wrongly depicts the lives of dairy cows as being healthy, clean and free. The advert is clearly designed to make consumers feel good about buying dairy milk.

    To substantiate my complaint I need objective information about cows' lives that I can cite. I'm going to try DEFRA, I know they keep such stats as 75% of dairy calves being shot dead at birth, disease rates etc. Does anyone know of other reliable sources of information to back up my complaint?

    Alternatively please indicate if you would be interested in supporting the complaint.
    Last edited by Korn; Jun 9th, 2010 at 01:26 PM. Reason: This was the first post in a similar thread

  21. #21
    mchelle81's Avatar
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    Default Re: Muller 'Thank you cows' advert

    i totally agree when i first saw it was like what a piss take !!!!

  22. #22

    Default Re: Muller 'Thank you cows' advert

    I don't know of any sources of such information but maybe The Vegan Society might know where to begin looking if they don't have anything to hand.

  23. #23
    still singing smallhelen's Avatar
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    Default Re: Muller 'Thank you cows' advert

    I know it's slightly different, but I'm also a little freaked out by the new Anchor Butter advert - Made by Cows since bla bla bla. Something in my head just says that it's wrong somehow.

  24. #24

    Default Re: Muller 'Thank you cows' advert

    ^ that one creeps me out and annoys me too. And this Muller one.

  25. #25

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    Default Re: Muller 'Thank you cows' advert

    Good to know others are offended. Yes the Vegan Society should be a good source, I'm encouraged by the court case they won against Nestle over their adverts suggesting that dairy milk is essential for good health. Not only did Nestle not produce any evidence to support their case but they also agreed that dairy milk is not essential. Animal Aid in Tonbridge should have some good information too. Companies are simply not allowed to mislead the public but they need to be challenged to stop the disinformation.

  26. #26

    Default Re: Muller 'Thank you cows' advert

    There is a thread about this in the animals section, you might find some helpful info on there, also if you follow the links :-

    http://www.veganforum.com/forums/showthread.php?t=26633

    This is an informative read from the viva site :-

    http://www.milkmyths.org.uk/

    and this from VVF :-

    http://www.vegetarian.org.uk/campaig.../report01.html

    I hate this advert soooo much Hope the above helps xx
    ~WE MUST NOT REFUSE WITH OUR EYES WHAT THEY MUST ENDURE WITH THEIR BODIES.~

  27. #27

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    Default Re: Muller 'Thank you cows' advert

    that advert makes me feel sick! Well done LindaL, good luck with it!!! x
    We ourselves feel that what we are doing is just a drop in the ocean. But the ocean would be less because of that missing drop.

  28. #28
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    Default Re: Muller's 'Thank You Cows' compaign

    Quote animal-crackers View Post
    Unfortunately you do have to 'like' the page before you can add anything. I do think it is worth doing so though, the more vegans the merrier i say! xx
    Harpy, i am definitely going to complain, it is so misleading, and i find it very offensive, and, well, pretty disgusting tbh

    xx
    I'll join you on the complaining!
    "Life is life – whether in a cat, or dog or man. The idea of difference is a human conception for man’s own advantage."

  29. #29
    baffled harpy's Avatar
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    Default Re: Muller's 'Thank You Cows' compaign

    Some of the Facebook comments are quite revealing about omnivore attitudes aren't they? I have posted a few things on there but reading it makes me hyperventilate.

  30. #30
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    Default Re: Muller's 'Thank You Cows' compaign

    I wrote to Nestle a few days ago about some advert I saw as a banner online - can't remember what it was, some milk thing, needless to say I haven't heard back. I want to complain about this Muller advert. I did see it once but have no idea of exact times/which channel etc. You need this information to complain on the ASA website. Can someone please give me this information so that I can continue filling in the online complaint form. Thanks. I will probably need to come back again and ask for help on the following (3) pages!!
    I have nothing to declare but my genius - Oscar Wilde

  31. #31
    megrainbows's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    I unfortunately got myself banned from posting on the 'Thank you cows' facebook page, as if I do it again my account will be permanently dissabled LOL!
    Aparently I 'abused the feature of posting on group walls' :|
    It seems even Facebook want to stop people from knowing the truth!
    "Life is life – whether in a cat, or dog or man. The idea of difference is a human conception for man’s own advantage."

  32. #32
    baffled harpy's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    On what grounds did they ban you, meg?

    Like Barley I would appreciate information about when the ad had aired - in the London region ideally since that's where I am. It seems odd you can't complain about an on-line ad, or is there some other regulator for those?

  33. #33
    megrainbows's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    Quote harpy View Post
    On what grounds did they ban you, meg?
    Apparently I will be banned for a time period of hours or days, and once I am unbanned I will only be able to post to 'Thank you cows' with caution, or my account will be permanently dissabled. I have been banned due to repeatedly posting links that is classed as abusing the 'group wall posting facility'
    "Life is life – whether in a cat, or dog or man. The idea of difference is a human conception for man’s own advantage."

  34. #34
    baffled harpy's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    Posting links? How is that supposed to be abuse I wonder?

  35. #35
    megrainbows's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    Quote harpy View Post
    Posting links? How is that supposed to be abuse I wonder?
    Who knows! I was just offering Muller some information they could place on their adverts
    "Life is life – whether in a cat, or dog or man. The idea of difference is a human conception for man’s own advantage."

  36. #36

    Default Re: Muller's 'Thank You Cows' campaign

    The following link may be useful to anyone looking for more info on the hideousness that is the thank you cows ad campaign

    http://www.chime.plc.uk/?q=press-rel...rner-cow-stars


    As for the facebook page. OMG, i keep swinging between feeling angry, frustrated and sad. I just want to shake them all, and make them see the horrors behind their 'bit of fun'.
    As per usual, they just don't want to know. I am sure that deep down they know that the facts people have been posting are true. But heaven forbid we might put them off their food, or make them feel guilty for realising they are actually partly responsible. AAARRGGGHHHHHHHH
    ~WE MUST NOT REFUSE WITH OUR EYES WHAT THEY MUST ENDURE WITH THEIR BODIES.~

  37. #37
    我看得懂 mariana's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    Quote megrainbows View Post
    Apparently I will be banned for a time period of hours or days, and once I am unbanned I will only be able to post to 'Thank you cows' with caution, or my account will be permanently dissabled. I have been banned due to repeatedly posting links that is classed as abusing the 'group wall posting facility'
    I'm not sure if it's true, but I read somewhere that the way facebook banning works is automatic. If enough people complain about a person's post, it will automatically ban you (so no consideration of what actually happened--people could just gang up on you). So possibly it was just a high enough number of people didn't like your links/the truth, and complained.

  38. #38

    Default Re: Muller's 'Thank You Cows' campaign

    hmmmm i have just tried posting, and it has moved all our posts to a '+ others' section lol
    ~WE MUST NOT REFUSE WITH OUR EYES WHAT THEY MUST ENDURE WITH THEIR BODIES.~

  39. #39
    megrainbows's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    THE FACEBOOK HAS BEEN CLOSED!
    As a family brand, we at Müller Dairy have taken the responsible decision to close this page due to ongoing postings that could cause offence.
    You can continue to follow Mary and send us your comments at www.thankyoucows.com



    woo!
    "Life is life – whether in a cat, or dog or man. The idea of difference is a human conception for man’s own advantage."

  40. #40
    megrainbows's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    I'm laughing at some of the comments posted by fans after hearing the news of closure:

    'shame that some people just have to take things too far isnt it.'
    'sad that some people can have no respect'
    'A few people with their views spolit this page big time'

    No respect? I have an extreme amount of respect thank you, for the cows!
    "Life is life – whether in a cat, or dog or man. The idea of difference is a human conception for man’s own advantage."

  41. #41
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    Default Re: Muller's 'Thank You Cows' campaign

    I have just sent them an email - still trying to get times of the advert on the tv so that I can complain to the ASA. I notice Joanna Lumley is on their website, touting Muller products - typical... grr
    I have nothing to declare but my genius - Oscar Wilde

  42. #42

    Default Re: Muller's 'Thank You Cows' campaign

    It's bizarre that they have closed the page incase posts cause offence. What about their offensive campaign! More likely too many truths were being told, and too many facts handed out to their adoring fans.
    Meg, i agree about some of the comments posted since it closed, unbelievable, their blinkers must get SO heavy sometimes Oh well, small steps in the right direction are better than none at all.
    Barley, i was shocked to me Joanna Lumley promoting them too, what IS she thinking As for the advert, i haven't seen it for a while now, but muller are doing adverts throughout deal or no deal on Channel 4. Not sure if that includes 'Mary' though.

    VIVA LA REVOLUTION xx
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  43. #43
    megrainbows's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    Quote animal-crackers View Post
    It's bizarre that they have closed the page incase posts cause offence. What about their offensive campaign! More likely too many truths were being told, and too many facts handed out to their adoring fans.
    Totally agree. It's pathetic. Just another occasion were vegans get cast aside for being 'extreme'. 90% of the fans on the page wouldn't even take a bit of notice as to what we are posting (eg, TRUTH!) they'd just see were are some 'exteme pro animal rights people' and cast aside anything that's sad. It's an awful shame.
    On the other hand, I'm happy they closed it. It just shows they were affected over what we posted. We tried to show the fans the truth and they tried to cover it up. Do I detect a hint of guilt from Muller? Haha
    "Life is life – whether in a cat, or dog or man. The idea of difference is a human conception for man’s own advantage."

  44. #44

    Default Re: Muller's 'Thank You Cows' campaign

    Couldn't agree more Meg
    The truth is painful to know sometimes, some try to ignore it. Muller try to cover it up.
    It's a good job some vegans are stubborn and persistent hehe
    ~WE MUST NOT REFUSE WITH OUR EYES WHAT THEY MUST ENDURE WITH THEIR BODIES.~

  45. #45
    Johnstuff's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    Good on you all for getting it closed

    I doubt it's guilt Meg, just money. They decided the page might damage their sales.

    I might send some comments to the website!

  46. #46
    VeganMonkey's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    I couldn't see the comments on theire website - probably a good thing as they would just wind me up!
    Seems to me that this is the perfect ad for Animal Aid/ Viva! to spoof with the realities of the industry (I wonder whether they would be sued though?)
    I was disappointed too to see that Joanna Lumley is advertising for Muller. Given her work with Viva! she must be aware of the reality of dairy farming.

  47. #47
    megrainbows's Avatar
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    Default Re: Muller's 'Thank You Cows' campaign

    Quote Johnstuff View Post
    Good on you all for getting it closed

    I doubt it's guilt Meg, just money. They decided the page might damage their sales.

    I might send some comments to the website!
    I know its all money. The whole world is money! -___-
    I think its so stupid though I was talking to a 'friend' about this and I said it's pathetic that we get convicted for trying to show the truth, and he was like 'no your just an extremist. They were right to say your abusive, your just lying because your extreme' It does make me laugh how wrong people can be.
    I think I shall be sending some comments also!
    "Life is life – whether in a cat, or dog or man. The idea of difference is a human conception for man’s own advantage."

  48. #48

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    Default Re: Muller's 'Thank You Cows' campaign

    I had a couple of pics off the muller 'thank you cows' fb page , put them on to my fb wall, some how they have disappeared . Just wondering if fb are in the same leauge, wonder why? Do they think that these 2 pics would 'upset' MY meateating friends!? I wouldnt mind all my friends vegans or meateaters KNOW I'm vegan & are not fazed by what I say in the least! though FB have now got me puzzled why they took the pics off

  49. #49

    Default Re: Muller's 'Thank You Cows' campaign

    ^ that's weird

  50. #50

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    Default Re: Muller's 'Thank You Cows' campaign

    Quote Mollfie View Post
    ^ that's weird
    Yes Mollfie it is! Aint got a clue why its happened . Then again we all know the meateaters like to sulk!! Lol

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