Results 1 to 32 of 32

Thread: "Hiding" vegetarian foods among omnivorous foods in supermarkets

  1. #1
    baffled harpy's Avatar
    Join Date
    Apr 2004
    Location
    UK
    Posts
    6,655

    Default "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Just wondered if anyone had heard the item on yesterday's "You and Yours" programme on BBC Radio 4, to the effect that supermarkets are currently tending to put vegetarian foods among general foods, rather than in a special vegetarian section, and not to mark them conspicuously as vegetarian, in an attempt to make them appeal to meat-avoiders generally?

    If not you can listen to the item again here for the next 7 days:

    http://www.bbc.co.uk/programmes/b00yqtqp

    I don't think vegans were mentioned at all, and it was generally a bit irritating, but I thought there might be some merit in putting the foods where other people will buy them.

  2. #2
    Zero
    Guest

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    I can see what they are doing, studies of their sales have probably shown that certain items sell better when placed into 'general foods' sections rather than 'specialist sections' such as vegetarian or free from, likely stemming from a misguided consumer belief that taste will be comprimised somehow because it's 'specialty food'.

  3. #3

    Join Date
    Aug 2005
    Location
    .
    Posts
    1,996

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    I hide the foie gras when I go to the supermarket... shove it right to the back of the shelf

  4. #4
    baffled harpy's Avatar
    Join Date
    Apr 2004
    Location
    UK
    Posts
    6,655

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote Zero View Post
    I can see what they are doing, studies of their sales have probably shown that certain items sell better when placed into 'general foods' sections rather than 'specialist sections' such as vegetarian or free from, likely stemming from a misguided consumer belief that taste will be comprimised somehow because it's 'specialty food'.
    Yes, I think some of the people on there were saying that labelling things "vegetarian" put people off when otherwise they would be quite happy to eat them I'm all for putting the "vegetarian" labelling in small print if less animal foods will be consumed overall, though I suppose it's a nuisance if it makes those foods harder to find when you're looking for them? (My local Waitrose is meant to have Cheezly somewhere but I don't think I've ever managed to find that - mind you I've not looked that hard as it's easy to find in H&B.)

    Very cunning, fiamma

  5. #5

    Join Date
    Aug 2005
    Location
    .
    Posts
    1,996

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote Zero View Post
    a misguided consumer belief that taste will be comprimised somehow because it's 'specialty food'.
    Definitely, haha, heaven forbid certain people should eat foods that don't have meat or dairy in them - rabbit food!! How could that even be considered edible???

  6. #6
    baffled harpy's Avatar
    Join Date
    Apr 2004
    Location
    UK
    Posts
    6,655

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Instead of labelling the outside of the box "vegetarian", perhaps they need to put a label at the bottom of the foil container for people to read after they've eaten the contents: "Fooled you - that was rabbit food".

  7. #7

    Join Date
    Aug 2005
    Location
    .
    Posts
    1,996

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote harpy View Post
    "Fooled you - that was rabbit food".
    You wicked woman you!!! PMSL!!!!

  8. #8
    missbettie's Avatar
    Join Date
    May 2007
    Location
    Oak View, California, United S
    Posts
    1,650

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    LOL Harpy. and Fiamma!!!
    "i'm rejecting my reflection, cause i hate the way it judges me."

  9. #9

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    If you listen to the link, the bit on vegetarian foods starts at about 16:20.

    My own experience is that people who eat meat have misconceptions about what vegetarian food is, even more vegan food. I think it's because people think of vegetarian/vegan food being very heavily based on meat substitutes as reflected in the radio programme. Calling something 'vegetarian' tells you who the item is intended for, rather than what it actually is.

    Personally, it doesn't have a massive effect on my life where the pre-packed veggie food is because a) I don't tend to buy them, both for reasons of health and economics and b) They are rarely vegan.

    Oh, and I had to laugh at the women from the Vegetarian Society at about 19mins saying that 'at least 2,000,000 people in the UK are committed to living completely without animal products in their diet'. No poppet, you are confused about what an animal product is, there are only about 180,000 vegans. You vegetarians do eat animal products, you just don't eat meat. Different thing.
    Quitting something because it's hard is wrong, and quitting something because it's wrong is hard. One takes cowardice, the other bravery.

  10. #10
    baffled harpy's Avatar
    Join Date
    Apr 2004
    Location
    UK
    Posts
    6,655

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote Ms_Derious View Post
    If you listen to the link, the bit on vegetarian foods starts at about 16:20.
    Yes, or if you page down I think you can go straight to that item.

    I don't buy convenience foods much, partly because as you say there aren't many that many vegan ones, but if I do I find it helpful to have them labelled as such, like the Co-op often does with their own brand stuff (I suppose the flash is fairly discreet but at least it's usually on the front, except for wine). Their vegetarian and vegan lines seem fairly well-integrated with their other stock but still not too hard to find. (Mind you ours is a fairly small Co-op, perhaps it would be harder in a big one.)

  11. #11
    kokopelli's Avatar
    Join Date
    Dec 2004
    Location
    wales
    Posts
    381

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    It would be interesting to find out whether this ploy actually does increase sales. Personally I prefer the chilled and frozen vegan foods to be kept separate from meat as far as possible. I don't think I'd fancy buying Linda McCartney sausages in Tesco if they were stacked between pork and beef sausages. As it is, they've got a Quorn buffer zone.

    It's strange, I'd never go shopping in one of those butcher's shops that also sells fruit and vegetables, but I do buy food in supermarkets that are actually much bigger butchers. Ideally I'd prefer not to, but I console myself with the idea that increasing demand does bring vegan products to the mainstream marketplace. I've noticed a massive increase in non-dairy milks available in supermarkets over the last 15 years or so and that's very encouraging.
    once in a while you can get shown the light
    in the strangest of places if you look at it right

  12. #12

    Join Date
    Dec 2010
    Location
    Montreal, Canada
    Posts
    280

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote fiamma View Post
    I hide the foie gras when I go to the supermarket... shove it right to the back of the shelf
    Hehe, good one! I'll do the same in the future should I come across any or anything else that can be shoved back easily

  13. #13
    baffled harpy's Avatar
    Join Date
    Apr 2004
    Location
    UK
    Posts
    6,655

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote kokopelli View Post
    It would be interesting to find out whether this ploy actually does increase sales.
    My impression is that (like a lot of things) this goes in cycles over a decade or so, and supermarkets have tried mixing the stuff up before, then gone back to having vegetarian sections, and so forth. So maybe it's moving stuff around that increases sales?

  14. #14
    andybuildz
    Guest

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Personally I rarely shop in a stupidmarket...I usually shop in a health food market so searching for vegan foods isn't as tedious. The few times I do shop in a stupidmarket I do head for the crazy people's (health foods) food department. I do understand mixing the vegan/organic food among the poison foods so their sales don't suffer but I'd still like them to keep one area with the same healthy foods so I don't have to search the entire market. I tend to go to the stupidmarket when /I run out of certain foods like soy/almond milk and varies vegetables that are a lot less expensive than in my health food store.
    I will tell you this about shopping in the stupidmarket....it's kind of entertaining in a car wreck kinda way looking in other people's shopping carts. It just amazes me!!

  15. #15
    cherished emmapresley's Avatar
    Join Date
    Nov 2006
    Location
    w.yorks
    Posts
    1,255

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    ^ i love it...'a quorn buffer zone'!!

    i bought some lentils the other day form a supermarket, i know its nothing really to get rilled at, just on the packaging it said *add cooked red lentils to mashed potatoes as an accompaniment to red meat or fish*

    ^it is interesting to look in other peoples baskets/trolleys.
    i just had an online shop delivered..its annoyed me that some of the stuff i've ordered is stuff i dont especially want to buy. go figure my logic for doing so.
    ahronli sed ah dunit so thid tek thuh cheyus graytuh offa mi nihbles

  16. #16
    andybuildz
    Guest

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote emmapresley View Post

    ^it is interesting to look in other peoples baskets/trolleys.
    I wasn't sure about an international vegan forum but I'm liking it more'n more....so y'all call em' trolleys huh? I like that!!


    Quote emmapresley View Post
    i just had an online shop delivered..its annoyed me that some of the stuff i've ordered is stuff i dont especially want to buy. go figure my logic for doing so.
    If you like buying good food on line try some of this http://www.amazon.com/Nutiva-Bulk-Or.../dp/B0012C7VLG . Not sure how to find the European version of Amazon but I'm sure you do . Their price for hemp seeds in the USA is the best on amazon but it may be different on your side O' the pond and the brand is from Canada being you're not allowed to grow hemp here in the USA STOOPID!....and if you Google "hemp seeds" you'll see what an amazing product it is as far as nutrients go.....BTW..unfoprtunatly you can't plant them They taste fantastic. I use them to make hemp milk in my milk maker as well as sprinkling them on my waffles with some maple syrup. I just make sure never to cook them as I don't want to ruin the nutritional value. You may already know about hemp seeds but figured I'd post em' anyway...just in case.

    One last thing as long as I'm here..here's the SoyMilk maker I have..it's GREAT! It's real easy to make tons of things in it and cleaning it is also very easy.You save tons of money with this thing.
    Read all the reviews:http://tinyurl.com/45nsnhg

  17. #17
    cherished emmapresley's Avatar
    Join Date
    Nov 2006
    Location
    w.yorks
    Posts
    1,255

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    wow. the capability to make mung bean milk eh?
    ahronli sed ah dunit so thid tek thuh cheyus graytuh offa mi nihbles

  18. #18
    andybuildz
    Guest

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Yeh..you can make just about any beverage/milk you want with it and whats left...what you strain out is called the Okara which you can add to breads or whatever...personally I add maple syrup and eat it like a super healthy partridge. Tastes awesome!!! I'd almost make the milk just for the okara. You do have to experiment a little with it. I'm tryingh to find something to make my milks a bit sweeter without the use of sugar. I tried brown rice syrup but I didn't like that. I think I'm going to try using dates next. I heard that makes it taste awesome. We shall see. I do love the machine a lot.

  19. #19
    kokopelli's Avatar
    Join Date
    Dec 2004
    Location
    wales
    Posts
    381

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote harpy View Post
    So maybe it's moving stuff around that increases sales?
    Yeah, probably. I really hate it when they move stuff around because I normally just go around as fast as possible on autopilot, picking up the items I know I need and it's really annoying when things aren't where they usually are. But I suppose the cunning marketing strategy is to make you notice something you don't really want and hope for an impulse purchase.

    andybuildz, hemp milk is lovely and I'm wondering if it's possible to make hemp tofu. I'm definitely going to try one day
    once in a while you can get shown the light
    in the strangest of places if you look at it right

  20. #20
    baffled harpy's Avatar
    Join Date
    Apr 2004
    Location
    UK
    Posts
    6,655

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    I had lupin tofu once - a German friend sent it to me but I'm not sure they still make it...

    Incidentally I know from work that the supermarkets have software to analyse what people buy, and so they try and do things like putting things that are often bought together next to one another. The classic example was beer and nappies (though I think that one may have been an urban myth!).

  21. #21
    andybuildz
    Guest

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote kokopelli View Post

    andybuildz, hemp milk is lovely and I'm wondering if it's possible to make hemp tofu. I'm definitely going to try one day
    I make tofu in my milk maker which means you CAN make hemp tofu.

  22. #22
    kokopelli's Avatar
    Join Date
    Dec 2004
    Location
    wales
    Posts
    381

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote harpy View Post
    I had lupin tofu once - a German friend sent it to me but I'm not sure they still make it...

    Incidentally I know from work that the supermarkets have software to analyse what people buy, and so they try and do things like putting things that are often bought together next to one another. The classic example was beer and nappies (though I think that one may have been an urban myth!).
    Trying to sell more alcohol by putting it next to other stuff was mentioned in the news the other day. It was suggested that supermarkets should only keep it in the alcohol aisle, not strategically displayed all around the store. I wouldn't be surprised if they put beer at the end of the toiletries aisle where the nappies are usually kept. At Christmas especially, it's all over the place.
    once in a while you can get shown the light
    in the strangest of places if you look at it right

  23. #23
    kokopelli's Avatar
    Join Date
    Dec 2004
    Location
    wales
    Posts
    381

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote andybuildz View Post
    I make tofu in my milk maker which means you CAN make hemp tofu.
    Interesting.

    What was the lupin tofu like, harpy?

    I bet the supermarkets use their CCTV footage to check out people's shopping habits too. It's quite demeaning, really, to be lab rats for their marketing experiments.
    once in a while you can get shown the light
    in the strangest of places if you look at it right

  24. #24
    SlackAlice's Avatar
    Join Date
    Oct 2010
    Location
    Just slightly left of centre
    Posts
    161

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    You know what I think?

    The mighty masters of the supermarkets decided to 'mix it up' because the mammoth task of labelling items 'veggie' or 'non-veggie' did not prove economically viable when it involved vast teams of workers sticking 'veggie' labels on every individual potato, apple or walnut!!!

    Shame really...cos it sure as hell would have confused the s*** out of meat eaters!

    Slack Alice

  25. #25
    cherished emmapresley's Avatar
    Join Date
    Nov 2006
    Location
    w.yorks
    Posts
    1,255

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote andybuildz View Post
    Yeh..you can make just about any beverage/milk you want with it and whats left...what you strain out is called the Okara which you can add to breads or whatever...personally I add maple syrup and eat it like a super healthy partridge. Tastes awesome!!! I'd almost make the milk just for the okara. You do have to experiment a little with it. I'm tryingh to find something to make my milks a bit sweeter without the use of sugar. I tried brown rice syrup but I didn't like that. I think I'm going to try using dates next. I heard that makes it taste awesome. We shall see. I do love the machine a lot.
    carts...trolleys..isnt a partridge a bird that sits in a pear tree on the first day of christmas?

    dates sound good. i used to make almond milk and cashew nut milk with the addition of a few dates. was yum.
    can you get 'sweet freedom' where you are?
    www.sweetfreedom.co.uk

    im guessing maybe no. is a sort of honey/alternative? kind of thing. fruit extracts..apples grapes and carob.
    ahronli sed ah dunit so thid tek thuh cheyus graytuh offa mi nihbles

  26. #26
    andybuildz
    Guest

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote emmapresley View Post
    carts...trolleys..isnt a partridge a bird that sits in a pear tree on the first day of christmas?

    dates sound good. i used to make almond milk and cashew nut milk with the addition of a few dates. was yum.
    can you get 'sweet freedom' where you are?
    www.sweetfreedom.co.uk

    im guessing maybe no. is a sort of honey/alternative? kind of thing. fruit extracts..apples grapes and carob.
    You typo catcher you... funny too...because I never call it porridge. I think talking to you European folks has me not only calling shopping carts trolleys now but I think I'm getting an accent as well...haha.
    Just Googled "Sweet Freedom" but it didn't come up although this did coincidently http://sweetfreedomcookbook.wordpress.com/ Now you've got ME looking into buying stuff on line I wasn't expecting to.
    Going to try the dates first and see how that comes out but it would be nice to see other alternatives anyway because my Milk Maker IS awesome for all kinda goodies.
    Actually I've been buying SILK milk the past cpl of weeks in the store because I have my kitchen ripped apart being I'm renovating my house...thats what I do for a living.
    Has me thinking..maybe I should start a thread where we can show our kitchens and/or things in it.
    The last kitchen I built (then sold the house recently) was fantastic if I say so myself. You can see it in my website under the "Goose Hill Rd Project" HTTP://WWW.CLIFFORDRENOVATIONS.COM although I won't be using cabs in this house like I did in that one. this house is more budget conscious minded to say the least.
    Can't wait to get a kitchen back. Right now my fridge is in my living room.. the old gas stove I have on wheels so I can roll it around debris as I work..the sink I have to use the tub in the bathroom...don't ask. I'm living like a gypsy but it's nothing new for me.

  27. #27
    kokopelli's Avatar
    Join Date
    Dec 2004
    Location
    wales
    Posts
    381

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    I like the kitchen thread idea
    I've tried to get brown rice syrup but can't find it anywhere, even online.
    Do you make your own?
    I used to use chopped dates to sweeten porridge, cooked until they went mushy and blended in. It was delicious.
    once in a while you can get shown the light
    in the strangest of places if you look at it right

  28. #28
    tickled onion's Avatar
    Join Date
    Jan 2011
    Location
    manchester
    Posts
    133

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Biona do brown rice syrup, available at goodnessdirect.co.uk
    "when the power of love overcomes the love of power the world will know peace" Jimi Hendrix

  29. #29
    baffled harpy's Avatar
    Join Date
    Apr 2004
    Location
    UK
    Posts
    6,655

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote kokopelli View Post
    What was the lupin tofu like, harpy?
    OK AFAICR - tasted a bit marzipan-y which is not what you expect from tofu!

    I bet the supermarkets use their CCTV footage to check out people's shopping habits too.
    I'm not sure about that, but have you seen this item about tracking "facial coding"? http://www.bbc.co.uk/news/business-12581446 One can think of better applications for the technology, but I suppose if they can get corporate marketing departments to pay for the research....

  30. #30

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    Quote harpy View Post
    OK AFAICR - tasted a bit marzipan-y which is not what you expect from tofu!
    hmmmmm...... marzipan. I now want to try lupin tofu. You are a bad influence
    Quitting something because it's hard is wrong, and quitting something because it's wrong is hard. One takes cowardice, the other bravery.

  31. #31
    baffled harpy's Avatar
    Join Date
    Apr 2004
    Location
    UK
    Posts
    6,655

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    I like marzipan too Ms_D but I wasn't sure I wanted it in my stir-fry etc!

    I suppose that's another thing you could make for yourself with the right gear, but you would also need to make sure you got the right kind of lupin as some are toxic, or at least indigestible, I think.

  32. #32
    aliaslotte's Avatar
    Join Date
    Mar 2010
    Location
    England
    Posts
    29

    Default Re: "Hiding" vegetarian foods among omnivorous foods in supermarkets

    I work at a supermarket and it can be annoying when I nip round after work to get a few bits - they are spread out all over the place!

    Ditto what everyone has said about other people's baskets. I can't help but notice when I am working on the checkout. I can't help but smile when I put through a vegetarian shopping basket of goods. Only ever served two vegans - in 6 months - but that was cool too. We ended up discussing the wonders of CocoNice and Swedish Glace etc.

Similar Threads

  1. [mcg] "Novel Sources of B12 in Traditional Korean Foods"
    By Korn in forum B12 in plants?
    Replies: 2
    Last Post: Mar 22nd, 2015, 08:18 PM
  2. Replies: 0
    Last Post: Mar 25th, 2011, 11:59 AM
  3. what foods are authentically "American"
    By baby_vicuña in forum America
    Replies: 12
    Last Post: Feb 4th, 2011, 06:19 AM
  4. Whole Foods "fake" Vegan Labeling
    By veggiemaya in forum Projects, companies & links
    Replies: 30
    Last Post: May 29th, 2008, 08:02 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •