Vegan diets becoming more popular, more mainstream (Jan 2011)
"People did not know what it meant," McQuirter said. "There were not a lot of options in terms of grocery stores. There was no Whole Foods... We had to basically cook everything for ourselves."
That's changed. More than half the 1,500 chefs polled by the National Restaurant Association for its new "What's Hot in 2011" list included vegan entrees as a hot trend. Vegan entrees came in at No. 71 out of 226 trends (beating out organic beer and drinkable desserts) – that's far from No. 1, but evidence of veganism making inroads beyond urban strongholds like New York City and Los Angeles. Some chain restaurants like Souplantation and Pizza Fusion even mark vegan items on their menus.
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