'The Changing Tide of Food Preferences '

[Korn]

Vegan Food in Restaurants: The Changing Tide of Food Preferences (Listen Up, Restaurants!)
A little excerpt:

Number of Vegetarians/Vegans and Trends in Vegetarian/Vegan Eating

- In a 2010 study from marketing firm Context Marketing that included 600 respondents, they found that 21 percent said "vegetarian" is important or very important to them. Fourteen percent said "vegan" is important or very important to them.
- The average American ate 14 pounds less meat (including poultry) per year in 2009 (208 pounds per person) than in 2006 (222 pounds per person).
- In feedback surveys among college students at campuses that Bon Appétit Management Co. (which manages more than 4,000 corporate, college and university accounts)
oversees, in 2005-2006 an average of 8 percent said that they were vegetarian. The 2009-2010 survey, however, had very different results: 12 percent identified themselves as vegetarian.

Vegetarian/Vegan Trends in Dining Out

- According to a January 2011 USA Today article on marketing trends for 2011, 47 percent of Americans are trying to reduce their meat consumption.
- A 2009 issue of Nation's Restaurant News suggested adding vegetarian/vegan options to the menu as one of its top strategies for improving business. The publication noted that vegetarian food is generally less expensive for restaurants to procure, and mentioned the "veto vote," the tendency for families with one or more vegetarians to bypass any restaurant that serves no meat-free fare.

[stupefy!]

This is very uplifting.