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Thread: Peta valentine's 'ad', quite upsetting.

  1. #1
    JaneSky's Avatar
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    Default Peta valentine's 'ad', quite upsetting.

    Wasn't sure where to post this, but couldn't find a similar thread...

    Just watched the Peta valentine's ad called 'boyfriend went vegan' - it's on youtube, I'm not sure how to post links (luddite!), here's my best attempt:
    http://www.youtube.com/watch?v=qga9-...deo&playnext=1, ... Hope that goes to the right place!

    I know Peta like to shock, and I watched with a hefty pinch of salt, but even so I was left stunned by this 'ad' (are we sure it wasn't really comissioned by the meat industry to make vegans look like *insert swearword of choice here*?)...

    I felt it made light of what might at best be described as inconsiderate sexual behaviour, or, in my opinion, sexual abuse and Intimate Partner Rape. It could be argued that in the last moment of the ad, when she smiles and approaches him, that it means the relationship is consentual and mutual etc, but I would argue that as the vast MAJORITY of women do not enjoy being injured during sex (and yet many feel trapped in situations where they are raped by the man they 'love'), suggesting that this woman does enjoy it, and willingly returns for more, perpetuates a whole bunch of rape myths, misconceptions, and dangerous attitudes about what is normal/acceptable in relationships... Maybe it was meant to be tongue in cheek, whatever, I think it crossed the line, I found it offensive.

    This is a very touchy subject for me (historically - DH is a true gentleman!), and am willing to acknowledge that my interpretation might not be the only one, so I was wondering what you guys think?

  2. #2
    JaneSky's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    Just tried my link... It seems to take you to the video after the one I'm talking about (how did I manage that?!), but there's a 'previous video' button you can hit!

  3. #3
    baffled harpy's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    I'm fairly sure it is meant to be funny (they have set up a special site for this campaign which makes it a bit clearer that it's tongue-in-cheek - can't bring myself to post link but it's easy enough to find if you type "Peta Valentine" into Google.)

    I'm with you though - I think it's in extremely poor taste.
    Last edited by harpy; Feb 14th, 2012 at 02:17 PM.

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    Abe Froman Risker's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    Ill thought out.

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    Default Re: Peta valentine's 'ad', quite upsetting.

    I saw this half an hour ago and came here to see if anyone else had commented. It did indeed leave me feeling very comfortable and am grateful to you, Jane Sky for putting into words just what I was feeling. It may well have been meant to be funny but women being injured does not amuse me .... or any one else being injured of course, or animals .....

  6. #6
    Johnstuff's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    You mean going vegan doesn't turn you into a tantric pornstar?
    Jeez, I'm just glad my work colleagues (as well as most people I know) haven't seen this, they'd be taking the piss for ages! PETA makes us look fools half the time

  7. #7
    JaneSky's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    Harpy, I took a look at the site which gives it 'context', so in their defence they are trying to be funny (though majorly missing the mark by being utterly insensitive)...

    I also looked at a few of their other videos, and I'm left thinking of PETA as a bunch of immature, sensationalist, sex-crazed High School/College kids... Which funnily enough is not how I think of veganism as a whole... I see it as a compassionate and reasoned evidence-based lifestyle choice - one which spans many different walks of life.

    Peta now have about as much chance of getting my support as the meat industries.

  8. #8
    Ladygold's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    Quote JaneSky View Post
    Peta now have about as much chance of getting my support as the meat industries.
    That sums up how I feel. I hate that people would ever connect me being vegan to PETA. I know its silly that I still had some hope they would eventually see they are doing more harm then good but now that hope is gone

    LG

  9. #9
    baffled harpy's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    Quote JaneSky View Post
    Harpy, I took a look at the site which gives it 'context', so in their defence they are trying to be funny (though majorly missing the mark by being utterly insensitive)...
    Yes, and I can see why they might want to use Valentine's Day as an opportunity to counter the "real men eat meat" idea, but a minute's thought would have suggested about 10 ways to do it that didn't have connotations of domestic violence, or, as Johnstuff says, make vegans look stupid.

  10. #10
    Abe Froman Risker's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    I don't know why they're trying to promote veganism anyway, they don't even agree with it.

  11. #11
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    Default Re: Peta valentine's 'ad', quite upsetting.

    My goodness....wow. Thank you for mentioning this PETA commercial. I am shocked. I do acknowledge that PETA tries to promote veganism to some extent...but their means for accomplishing such goal are just astonishing verging on ridiculous. I would say they have been employing the use of sexuality a bit too much. I think the cons of their means outweighs the goal in this case. I would assume PETA is trying to make more people go vegan by alluding to an increased sex drive and great sex, but using half-naked people and violent sex is out of line.

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    Default Re: Peta valentine's 'ad', quite upsetting.

    This is utterly disgraceful, PETA ought to be viewed in the same light as Scientologists, self-righteous cultists. The ad. fails to expose the horrors of the meat industry and promotes violence. I'm pretty much a chilled out chap but found this ad. repugnant. The constant use of female objectification revels a lack of imagination, compassion, sincerity and exposes PETA as a sensationalist corporate machine. Pure scum.

  13. #13
    baffled harpy's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    More comment from a Guardian blogger and about 10,000 readers (below the main article)

    http://www.guardian.co.uk/commentisf...a-vegan-sex-ad

  14. #14
    Thai Dogman
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    Default Re: Peta valentine's 'ad', quite upsetting.

    With respect to everyone else here I utterly disagree.

    A lot of totally hysterical comment has been made in the press about the advert mostly by people who wish to attack Peta.

    Firstly the commercial is not about rape . It is centered on the woman and her discovery that veganism turns her boyfriend into an ultra virile sex machine. She appears to have suffered a whiplash , presumably from the vigourousness of the sex and yet has clearly left the scene only to return with more 'fuel' to a rather confused looking boyfriend. Whatever went on clearly the woman appears to enjoy it.

    Secondly it is meant to stir some people up. Peta are masters at getting publicity and they get more than the rest of the animal rights community put together. Its being talked about -they have succeeded. lets face it they get big names to fit into their adverts and others don't.

    When animals have the same rights as the most oppressed humans then maybe ill worry about it but until then anything that helps teh cause is fine as far as I am concerned.

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    Default Re: Peta valentine's 'ad', quite upsetting.

    I agree with Thai Dogman, I didn't think rape I thought sex injuries (which injuries not great but not abuse).

    I wouldn't say I agreed with the commercial but I will admit I did giggle a little. As a rule PETA tend to annoy me but I can see what they are trying to do with their shocking ad campaigns. It's like the adverts on the TV for Save the Children etc. They specifically look for the saddest, cutest looking child to pull at the heart strings. I'm not saying this is wrong, especially if they bring attention to their cause.

    I worry that with the ALL the attention the ad is getting, is anyone actually getting the message?

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    Default Re: Peta valentine's 'ad', quite upsetting.

    Quote Thai Dogman View Post
    With respect to everyone else here I utterly disagree.

    Secondly it is meant to stir some people up. Peta are masters at getting publicity and they get more than the rest of the animal rights community put together. Its being talked about -they have succeeded. lets face it they get big names to fit into their adverts and others don't.

    When animals have the same rights as the most oppressed humans then maybe ill worry about it but until then anything that helps teh cause is fine as far as I am concerned.
    The issues you raise are, with respect, hollow. It is fair to say that PETA get 'publicity'. However, this is for naked women (not men) and for ads like this. Many people will talk about PETA after seeing the ad but not about the content i.e. animal abuse. I doubt there is a material shift to a veg*n diet after viewing PETA porn for example. Whilst there is 'no such thing as bad publicity' this only extends to the brand and not the cause. The coporate tactics ruthlessly employed by PETA serve themselves and not animals. I think you are wrong to the point of concern about 'the big names' and the notion that 'anything that helps the cause is fine' is acceptable. The consequentialist approach is a discussion for another day / thread but even if one were to accept this tactic as right it has failed here. As you have read my reply there has been no direct talk about animal abuse. And that is the utter failure of the ad and PETA generally.

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    baffled harpy's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    Quote Niccie View Post
    I worry that with the ALL the attention the ad is getting, is anyone actually getting the message?
    And if anyone gets it will they believe it, seeing that as far as I know there is no reason to believe it's true?

    Thai Dogman, I agree that "the commercial is not about rape" but my impression (and that of quite a lot of other viewers, I gather) is that it derives its impact from initially looking like an anti domestic violence ad and then turning out not to be one. I didn't find this allusion remotely amusing myself and feel it's likely to be the opposite of amusing to many people with a personal experience of domestic violence.

    When animals have the same rights as the most oppressed humans then maybe ill worry about it but until then anything that helps teh cause is fine as far as I am concerned.
    Absolutely anything?
    Last edited by harpy; Feb 20th, 2012 at 05:07 PM.

  18. #18
    thegreenjudy's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    What I don't like about PETA adeverts is pretty much summed up in the comment of one Youtuber: Ok cool, not eating animals is more important than respecting human women.. I think I got it

  19. #19
    Dogboy
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    Default Re: Peta valentine's 'ad', quite upsetting.

    Sorry but I utterly reject much of the thinking here. There is nothing anti women about this. And there is nothing anti women about Peta's use of naked women to publicise their campaigns. I got woken up to veganism through their campaigns. I like to look at attractive young naked women, as do most men and there is nothing wrong with it. Peta also uses 'beefcake' as well as 'cheesecake' it has plenty of pictures of great looking guys wearing nothing. I sent my Norwegian niece some Peta pictures of some great looking muscular ,athletic african-american men because I know that's what she likes, now she is also looking at getting rid of meat in her life because she looked for more photos and read the stuff behind it.

    Peta doesn't use hard core porn or stuff that makes women look subservient it celebrates human sexuality and a damned good thing too.

    As long as some vegans want to keep veganism as a club for the extreme left then it will stay a minority occupation. It needs to embrace the normal people, people who aren't interested in extreme politics.

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    Default Re: Peta valentine's 'ad', quite upsetting.

    Check out the PETA poster friend: http://kidbeatdown.tumblr.com

  21. #21
    Abe Froman Risker's Avatar
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    Default Re: Peta valentine's 'ad', quite upsetting.

    ^ Sad to see a vegan blog spreading anti-peta propoganda like that. I don't support Peta but that poster is just wrong. Peta is an animal rights organisation and that poster attacks them for animal welfare issues. That's not the only problem with it either.

  22. #22
    Dogboy
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    Default Re: Peta valentine's 'ad', quite upsetting.

    Strictly speaking i would class Peta as being a "hard welfarist " organisation. I consider myself a 'Hard Welfarist'.

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    Default Re: Peta valentine's 'ad', quite upsetting.

    They murder animals. How is that advocating welfare?

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    Default Re: Peta valentine's 'ad', quite upsetting.

    Don't get me wrong, I do not advocate PeTA in any way, shape, or form (although, they did help my sister transition to vegetarian when she was 13), but I think people have made too big a deal out of this commercial. It's not about abuse, misogyny, or sexism. It's simply a joke that people got riled up about. Honestly, if I am sore from the night before, it was probably a damn good night.

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    Default Re: Peta valentine's 'ad', quite upsetting.

    Quote Muvesz View Post
    Don't get me wrong, I do not advocate PeTA in any way, shape, or form (although, they did help my sister transition to vegetarian when she was 13), but I think people have made too big a deal out of this commercial. It's not about abuse, misogyny, or sexism. It's simply a joke that people got riled up about. Honestly, if I am sore from the night before, it was probably a damn good night.
    I completely agree with you!!
    The commercial to me was funny.
    I believe that sex can be uhm rough without it necessarily being violent.
    If you have a lot of vigorous sex you will likely feel sore the day after..
    I like it that, it reminds me that last night was awesome!!
    I can't wait until my partner becomes Vegan and I can post on my Facebook BWVAKTBOOM. =P
    Apparently the Superbowl wouldn't allow it to be one of their ads because it was too controversial.
    Why? If it was with meat, no-one would have cared.
    In Australia we had some ad promoting Pork saying that if you got 'Pork on your fork' at least 3 or 4 times a week you would be healthier (But it was full of sexual connotations.)
    I hate it. People can use sex to advertise everything except vegies apparently.

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    Default Re: Peta valentine's 'ad', quite upsetting.

    It's supposed to be comical, a good percentage of people find the idea of getting injured due to sex something to giggle about and this ad just picks up on that. I don't even see where the whole 'anti-women' part is, it seems like some people just have some personal issues that make them think of domestic abuse each time they see an injured female or are just so anti-peta that they're trying to find a reason to hate it.

    I don't support peta and I find the ad just silly and yet another poor use of funds on peta's part.

  27. #27

    Default Re: Peta valentine's 'ad', quite upsetting.

    Having watched the 'Valentine's' ad I wasn't quite clear what point it was supposed to be making, but like most of PETA's advertising, it really doesn't seem to achieve anything. I don't want to start a new thread on the subject - there are a good few in here already, having done a search on it - but I really couldn't care less which 'celebs' claim that they would rather go naked than wear fur, for the sake of a bit of free publicity. On the general subject of PETA's advertising, those running it must think that we will all be shocked by naked protests, which have now become so commonplace against something or other, that they have ceased to have any power. I suspect that any guys watching PETA's State of the Union Undress don't bother watching any further than where the young lady doing the strip routine proudly tells us that she is fur-free so we can all see - and I am not going to post the link here, you can find it for yourselves! Hey, I enjoyed it but do I seriously think that it is going to make any other middle-aged bloke watching it go vegan? Er, no!

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