Dear Nat
Thanks for your email and enthusiasm for our product. Yes, we do know that a white
chocolate bar would be popular for some people and we would be looking to introduce this in
approximately two years. It takes about two years to get a product into supermarket and in
the meantime we have to increase the sales of our existing lines to convince the
supermarkets to accept another. Every time a new line is introduced another line has to be
taken out. Healthfood stores have similar problems.
We have been very fortunate in that both Coles and Woolworths have just accepted two new
lines of our No Added Sugar chocolate, making 6 lines now available in Coles. We shall also
be introducing a chocolate spread by the end of the year.
To accelerate the introduction of white chocolate we suggest you and your friends eat as
much Sweet William as possible - sales figures determine our ability to get more product on
the shelf.
In the meantime you might like to check out our Chocolate Xmas decorations (see attached).
These will be available in IGA and healthfood stores. We suggest you get in early so as not
to be disappointed.
Nat, thanks again for your support and encouragement.
Best Regards
Carol O'Halloran
Marketing & Sales
Sweet William
(02) 9316 7177
Bookmarks