Well...
I was ten years old when I went veggie, and all it needed for me to make that choice was meeting a lamb and a chick at school during a farm project, and then having the teacher tell me quite bluntly that they'd both end up on someone's plate. When it came to fur, I felt the same way... once I learned that the animal would die to provide it, I didn't want anything to do with it.
Most kids obviously don't make that connection, so perhaps more information is needed, and that includes information about how animals are treated. I think at the age of 12 most kids are mature enough to be told the truth about where things like fur, meat etc come from. It's not like this video is being shown to 5-year-olds. I don't think there's any need for gratuitous footage of violence - I can't stomach that even now, in my 30s - but I do think kids need to know the facts so they can make up their own minds.
Employing shock tactics is what PETA very often do, and I'm not always keen on their campaigns, but in terms of the facts themselves, including unpalatable ones like anal electrocution, yes, I think they should be out there.
And I think it's perfectly fair enough for PETA to criticise celebrities if they are peddling fur products, especially if those celebrities have an influence over kids/teenagers.
Just my 2p
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