goats for export
It is reported today that there has been a big jump in the number of farmed goats in Australia, and at least half of the country's exports are from the feral goat population in semi-arid rangeland country.
The goat industry is being urged to ditch the term "feral" and relabel its meat to Australian "rangeland" goat. John Hayes, from the Wodonga abattoir, which exports to the US, says the term feral is a big turn-off for overseas buyers.
"Feral is a terrible name and when we get audited from overseas it's sort of embarrassing when they ask, whaddya mean you do ferals? So now, what we're now saying is we've got rangeland goats. And I think that we need to market ourselves and rangeland fits into this free range direction of where the world is conscious of things being more natural," he said.
That's right, let's pretend.
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