The UK cereal company http://www.jordanscereals.co.uk/ are currently running a campaign called 'The Big Buzz' to encourage people to plant Bee friendly plants and get Brownie points for it.
They still use honey in their products though. Go figure.
Presumably the bees are delighted to have all that tiresome honey taken off their hands and suffer no ill effects as a result, living to a ripe old age in a retirement home in Bournemouth.
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