SDSU“s Venture Challenge business team, Believables Corporation, showcased its idea of a completely meat-free, quick-serve restaurant chain.

San Diego State's Entrepreneurial Management Center hosted its 16th annual Venture Challenge last week at the Mission Valley Hilton. This competition offers graduate students the opportunity to present business ideas for cash prizes.

Believables plans to build a chain of quick-serve restaurants offering a completely meat-free menu," Blake Travis, vice president of marketing for Believables Corporation, said. "We will be the first to successfully transition the meat-alternative food category from the retail food channel to the quick-serve industry through a chain of restaurants that appeal to nearly 100 million health-conscious Americans.

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